Hettich now in Vietnam – takes a sustainable step

Hettich takes a step towards a sustainable future. On January 2025 the first ever joint subsidiary of Hettich and FGV will be opened: Hettich Vietnam. For a year now, the two family-owned companies have been joining forces in the furniture hardware industry globally. With Hettich Vietnam, they are creating a company to offer customised solutions for the dynamic Vietnamese furniture industry and distribution.

Advantages of a subsidiary in Vietnam

The official establishment of the company in Vietnam marks an important step in the growing furniture market. Hettich Group has a vision to grow in the Asian market. The new subsidiary in Vietnam signifies a strong step towards its growth. This strategic investment by the Hettich Group demonstrates their long-term vision. They aim to expand and drive sustainable developments in growth markets across Asia. They continue to set trends and move markets in their class. Jana Schönfeld, Managing Director of the Hettich Group, explains: ‘We want to be more than just present in the market. We want to become part of the Vietnamese community and share our innovations and experiences from Germany and Italy.’

Go local

Establishing the official branch in Vietnam sells Hettich and FGV products. It not only enhances sales opportunities but also fosters strong partnerships with renowned local companies. Matthias Bertl, Managing Director of Hettich Southeast Asia, explains: ‘In a rapidly developing market like Vietnam, it is important to understand local conditions. That is why Hettich Vietnam is the only supplier that distributes unmatched high-quality products and innovations, paired with comprehensive support for professionals, to jointly develop solutions that enrich the lifestyle of consumers across the country. While Hettich Vietnam expands its distribution channels nationwide to enhance visibility and drive growth through strengthened dealer partnerships, it also focuses on getting closer to local design and furniture communities as well as homeowners to deliver the innovative, functional solutions that cater to the local market’s preferences.”

Worldwide quality: product portfolio

Hettich and FGV both offer an extensive product portfolio that ideally complements each other and is able to address a various range of market needs across different segments.  Uwe Kreidel, Managing Director of FGV, says: ‘With Hettich and FGV, two family-owned companies with comparable roots and shared values have joined forces. Together, we bring 200 years of industry experience and strengths to offer our customers in Southeast Asia real added value. Our presence in Vietnam marks an important milestone on our path to shared success.’